
The Full Story
About
Icons Sports Management is a results-based management agency based in Cape Town South Africa.
Icons under our management portfolio are nurtured, trained and given the necessary tools to grow a successful career in all avenues of their chosen sporting field.
At Icons Sports Management we believe that a career in sport is not limited to being a player and therefore, we aim to promote multiple avenues of training across the field whether it be as a player, coach, official or a subsidiary to football.
We aim to assist our Icons to achieve greatness in every aspect of their lives and well-being. Through a broad spectrum, structured learning and development programme and providing them with a comprehensive toolset to achieve their career goals we create well-rounded, passionate and capable individuals, truly making them ICONS.
An ICON is a player that is a symbol in their community and represents our key values on and off the field of play

Mission
Teach. Learn. Grow. Achieve.
- TEACH: To teach each individual their worth.
- LEARN: Promote learning through academics and real life expereince.
- GROW: Nurture individuals, helping them to grow into the best version of themselves.
- ACHIEVE: Possibilities in sport are not limited to being only a player, we aim to teach each Icon that a career in sport is multifaceted and they can achieve Iconic status through multiple avenues both on and off the field.

Vision
To use sports to change the way players see the world and themselves.
Beyond the handful of players going on to a professional career, the remainder will have been influenced to believe in their worth. To be better and to do better. To strive for the best in everything they do.
Icons Sports Management is founded on the essential values of:
-Teamwork
Importance of collaboration and working together towards a common goal.
-Respect
Valuing teammates, opponents, coaches, and officials.
-Integrity
Commitment to honesty and strong moral principles on and off the field.
-Discipline
Maintaining self-control and adhering to rules and strategies.
-Perseverance
Continuing effort to achieve despite difficulties or delays in achieving success.
-Sportsmanship
Fair and generous behaviour or treatment of others, especially in a sporting contest.
-Excellence
Striving to perform at the highest level possible.
-Leadership
Guiding and inspiring others towards success.
-Humility
Recognizing one’s limitations and being modest about one’s achievements.
-Courage
Facing challenges and adversities with bravery.
-Commitment
Dedication to the sport and continuous improvement.
-Equality
Ensuring fair treatment and opportunities for all participants.
-Enjoyment
Emphasizing the fun and passion for the sport.
-Accountability
Taking responsibility for one’s actions and performance.
-Preparation
Being ready both physically and mentally for competition.
-Inclusion
Creating an environment where everyone feels welcome and valued.
-Fair Play
Adherence to rules and ethical standards of the game.
-Resilience
Ability to recover quickly from setbacks.
-Community
Building relationships and contributing to the broader community through sport.
-Fitness
Maintaining physical health and well-being.
